Challenge: Reach consumers during key seasonal moments, break through the holiday noise, and drive trial.

Approach: More consumers are forming flexitarian habits during the holiday season, we made that even easier featuring the best part of Thanksgiving, the sides with insta-worthy curated spreads with easy to follow recipes.

Solution: Helped consumers stay on track during a busy holiday season with better for you brands and curated recipes with all ingredients conveniently located right on their favorite grocer’s website.