Challenge: Grow brand awareness and sales for the Classic Recipe Bars and support Lindt’s latest innovation in the line – the Oatmilk Bars.

Approach: To reach shoppers at Giant Food and Stop & Shop, we leveraged a seasonal campaign focusing on “Sweeten the Season with Lindt,” leaning into the season with styling and merry emphasis all while staying true to Lindt’s legacy branding.

Solution: Utilized on and off-platform activations with custom photography to hit every point in a customer’s path to purchase maintaining brand consistency.