Challenge: Establish their place as a broker leader, Alliance brand sought to increase brand loyalty and appeal to emerging brands with a polished new look.

Approach: Made evolutionary shifts to the brand positioning and identity with edgier messaging and color palette. Meanwhile, a revolutionary introduction of a new logo with modern type treatment and a swash on the “A” symbolizing first class service.

Solution: Alliance now has a brand identity and website they are proud of. By introducing a edgy tagline and futuristic color palette we balance sophistication and future-forward, ultimately resulting in enhanced recognition that drives consideration.