Challenge: Bravo Paper Towels was on a quest to get into retailers, increase brand loyalty, and appeal to target consumers. Historically a shop brand, Bravo wanted to reinvent itself as a household kitchen paper towel.

Approach: Did a full brand overhaul with softer edges to convey eco-friendly and mimic a scrubbing motion in the logo. Introduced a pattern system inspired by kitchen tiling to evoke a familiarity.

Solution: The movement, curved edges, and kitchen patterning conveyed eco-friendly, approachable and household product while standing out on shelf. Humorous approach in the commercial, balancing out strong product performance.