Challenge: Limited by historically appealing to one demographic, PlantPure was in need of increasing at shelf consideration for their entrees and burrito lines

Approach: Respectful of the brand’s current shopper, we made evolutionary shifts to the color palette and hierarchy to enhance shoppability. Meanwhile, introduced new FOP system, a modernized logo, and overhead product photography to amplify appetite appeal and resonate with millennial and Gen Z consumers.

Solution: The product photography paired with updated logo convey community and purity balanced brand pride with product pride, ultimately resulting in enhanced appeal by all target consumers.