Challenge: Give the Giant Food BBQ Battle a new look highlighting its establishment in the 90s and increase attendance of future shoppers with improved UX.

Approach: Got jiggy with it by going back in time to the 90s with bright colors and abstract patterns with a hint of BBQ. Fully leaning into the era with Clueless references, old school window loading screens, dial sounds, and pixelated elements.

Solution: Giant Food had record breaking attendance at the event and social media impressions. By introducing a cohesive theme across all vehicles with the end user in mind, resulting in a record breaking success that drives the bottom line and units.