Thomas’ Friendsgiving Campaign
Role: Art Director | Client: Bimbo | Agency: RSM (Retail Sports Marketing) | Partners: Kevin Chelko Photography
Scope: Campaign Creative Strategy | Creative Development | Photography | Copywriting | Circular | In-Store Display | Recipe Booklet | Social
Challenge: Grow brand awareness and sales for Thomas’ English Muffins during a time when breakfast is not a focus.
Approach: Leveraged the hectic moment with a seasonal campaign, featuring a recipe booklet and hosting hacks with recipes made from Thomas’ English Muffins.
Solution: Eased shoppers minds with hosting hacks, recipes, decor ideas while increasing awareness and trial for Thomas’ English Muffins with a national campaign.
