Challenge: New year, new look. After a successful previous event, create a new event look for the 2024 Giant Food BBQ Battle leaning into the 80s and summer olympics timing.

Approach: Went back in time to the 80s with bright colors and Neon Noir style with a hint of BBQ and olympic games. Leaning into the hype of the summer olympics with games on site.

Solution: Created brand guidelines and toolkit for external agencies and internal teams to use to create marketing materials. Giant Food continued its momentum with record breaking attendance at the event. By introducing a cohesive theme across all vehicles getting the attendees as well as brands excited.