Lunar New Year Campaign
Role: Art Director | Clients: ShopRite, Blue Dragon, La Choy, Kikkoman, Lee Kum Kee, Minute | Agency: RSM (Retail Sports Marketing)
Scope: Campaign Creative Strategy | Creative Development | Photography | In-Store POS | Booklet | Social | Landing Page
Challenge: Bring awareness to Lunar New Year and asian products.
Approach: Leverage authentic textiles and produce to convey a feel for Asian culture.
Solution: Eye-catching visuals with enticing photography capturing the essence of Chinese New Year driving trial.
