Thomas’ Tasting Tour Campaign
Role: Art Director | Client: Bimbo, Skippy, Heinz, Kraft, Lala, National Honey Board, Oikos Agency: RSM
Scope: Campaign Creative Strategy | Creative Development | Food Truck Wrap | Event Signage | POS Menu | Coupon Booklet | Social
Challenge: Increase brand awareness and encourage consumers to see Thomas’ English Muffins as more than just a breakfast staple.
Approach: We partnered with other brands to create a food truck tour co-op campaign bringing awareness and inspiration to recipes that are easy to make at home.
Solution: Utilized custom photography for appetite appeal and recipe inspiration highlighting the brands.
