Lily’s Toaster Grills + Campbell’s Campaign
Role: Creative Director | Clients: Lily’s Toaster Grills, Campbell’s, Food City | Agency: Alliance Sales & Marketing
Scope: Campaign Creative Strategy | POS
Challenge: As an emerging brand, Lily’s Toaster Grills was on a quest to drive trial.
Approach: Partner with Campbell’s and develop a campaign driving units and awareness for both brands while being mindful of both brand identities.
Solution: Split screen pulling elements of both branding for fair representation and cohesive messaging.
