Food Lion To-Go Branding

Role: Designer | Client: Food Lion | Agency: In-House ADUSA

Scope: Branding | Marketing Collateral In-Store & OOH

Challenge: Design a logo to represent Food Lion’s online ordering and pick up program while adhering to Food Lion’s guidelines.

Approach: Custom type typography inspired by a location pin.

Solution: Quick read of a location pin symbolizing order online and pick up options location.

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