Summer of Fun Campaign

Role: Art Director | Client: Bimbo & Skippy | Agency: RSM (Retail Sports Marketing)

Scope: Campaign Creative Strategy | Creative Development | Photography | Copywriting | In-Store Display | Booklet | Social

Challenge: Grow brand awareness and sales for Sara Lee and Skippy’s during an off school summer season.

Approach: Tap into the fun of summer with attention grabbing animations, and mindset of the parents looking to enjoy their summer with worry free meal solutions and activities.

Solution: Eased shoppers minds with mealtime hacks, and fun recipes while increasing awareness and sales for Sara Lee and Skippy with a national campaign. Partnering with Myrtle Beach for a giveaway for increased engagement.

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