Challenge: Redesign packaging in new branding accounting for variable data and restrictions on type characters and 2C Spot printing.

Approach: Make it fun to appeal to the candy consumer while adhering to the restrictions. Play heavily with illustrations to catch the consumers eye, while grounding the category in a complementary theme.

Solution: Appeal to the candy consumer with large product windows showcasing the product with a playful sugar-high moment featuring illustrations of in flight objects.